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National Express choose Chip & PIN To Herald New
Self-Service Culture
Now that high street retailers have implemented Chip & PIN payment
systems, many are looking to extend their recently upgraded infrastructures
to enable them to launch new methods of selling and serving their customers.
Chip & PIN allows the secure verification of payment cards and authentication
of cardholders for the first time. Businesses can now accept sales without
the need for costly staff to be involved in each sale and transaction.
The financial services sector has been the pathfinders for self-service
banking. They have seen significant benefits including those of increased
customer service, convenience and business efficiency. One company familiar
with the benefits of self-service is National Express, the UKs
leading scheduled coach company. National Express chose the Key Technology
Solutions stylish Strata kiosk to trial touchscreen payment technology
for use in its unattended locations within four of the companys
busiest coach stations. The Strata kiosk is designed to create maximum
impact within a busy environment, the kiosk is constructed from formed
toughened glass and epoxy coated steel, the unit is edge lit to give
a modern look combined with the robustness required in the public arena.
Plans exist to rollout the service to further sites across the UK.
The touchscreen kiosks enable plastic card payments to be made quickly
and securely, reducing the potential for losses from fraudulent transactions.
For National Express, anti-fraud benefits aside, the kiosks offer increased
customer convenience, new services, shorter queues and the potential
to increase staff productivity.
National Express is moving with the times and embracing new technologies
to improve the customer experience, commented David Goldstraw,
Customer Service Director for National Express. The kiosks are
very stylish and have been designed to be easy to use with state of
the art touch screen technology. We are confident that they will soon
become as familiar to customers as booking on the Internet.

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